In recent years, Facebook has fast emerged as a social media platform to weave up a marketing strategy on and around it (Facebook)! The being of Facebook as such that the number of its loggers is the second biggest (refer to Hootsuite, 2.2 million every month) after YouTube, has made Facebook the best choice of a marketing strategist.
1. Relevancy in Making Posts
For best results, you should focus launch your business promotion/publicizing videos on Facebook. Be specific in video-making because the posted videos will gradually become your identity in their relevance and continuity.
2. Types of Video Most Suited to Content Strategy
Above all, it is a matter of prime importance that the type of video suits most to your content strategy amongst the same videos enumerated as such; Educational/Inspirational/Entertaining/Animated or Brand promotional. As goes by Forbes, Facebook is a dominant social media platform, content strategy, making of the video should be synergetic of the best quality so that video runs smoothly on Facebook resulting in worldwide promotion and revenue generation.
3. High-Resolution Videos begets Big Number of Facebook views
The prime condition of video promotion on Facebook is that the video posted on Facebook should be highly resolved to mean thereby picture clarity should be the finest and highly appealing.
Facebook criteria as such are:
Resolution up to 1080p
Best resulting formats and sizes
code for video-H.264 codeccode for Audio AAC code
format for Facebook videos-either MOV or MP4
the best size you can use for Facebook is 720p
The maximum frame Facebook allows is 30 frames per second and, the duration of your video should be 25 minutes.
4. No-Sound playback Feature
As goes the trend that viewers prefer to view Silent Videos, you have to edit your video accordingly. It will give rise to more and more viewing if the text adds to the video content. Expressive captions truly supporting the video in conveying the matter to the viewers in exactness will get you more views. Advice is to use Video Editor and add more text to produce sound-less videos. To get the viewer stuck viewing the video it is imperative to use and choose the best visuals and avoid complex scripts. In sum, you will have to be articulate in producing a captivating video to be admired by maestro viewers. The number of viewers will follow.
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5. Selecting a Thumbnail
It is a proven fact that people click on ’view’ to watch a video based on the first photo they see. An eye-catching and engaging thumbnail is surer for a must-watch. Advisably, you may hire a graphic designer to join your team to create the right and the best images for your content, and you have to deft yourself to write better-to-better captions for your posts.